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npdigital.com

npdigital.com is SSL secured

Free website and domain report on npdigital.com

Last Updated: 30th July, 2020 Update Now
Overview

Snoop Summary for npdigital.com

This is a free and comprehensive report about npdigital.com. The domain npdigital.com is currently hosted on a server located in Virginia in United States with the IP address 104.196.33.234, where USD is the local currency and the local language is English. Npdigital.com is expected to earn an estimated $31 USD per day from advertising revenue. The sale of npdigital.com would possibly be worth $22,833 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Npdigital.com receives an estimated 7,393 unique visitors every day - a huge amount of traffic! This report was last updated 30th July, 2020.

About npdigital.com

Site Preview: npdigital.com npdigital.com
Title: NP digital: Content Marketing, SEO & Paid Media Agency | Neil Patel Digital
Description: NP digital leverages online marketing to help the world’s top brands grow exponentially. With 1MM+ visitors/mo to our site, we lead by example. Let us help you!
Keywords and Tags: internet services
Related Terms: neil patel
Fav Icon:
Age: Over 21 years old
Domain Created: 13th May, 2003
Domain Updated: 25th June, 2020
Domain Expires: 13th May, 2025
Review

Snoop Score

3/5 (Great!)

Valuation

$22,833 USD
Note: All valuation figures are estimates.

Popularity

High
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 49,763
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 7,393
Monthly Visitors: 225,020
Yearly Visitors: 2,698,445
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $31 USD
Monthly Revenue: $952 USD
Yearly Revenue: $11,411 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: npdigital.com 13
Domain Name: npdigital 9
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time:
Load Time Comparison:

PageSpeed Insights

Avg. (All Categories) 78
Performance 87
Accessibility 89
Best Practices 77
SEO 92
Progressive Web App 44
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://npdigital.com/
Updated: 30th July, 2020

2.52 seconds
First Contentful Paint (FCP)
26%
55%
19%

0.01 seconds
First Input Delay (FID)
98%
1%
1%

Simulate loading on desktop
87

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for npdigital.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Speed Index — 1.2 s
The time taken for the page contents to be visibly populated.
Time to Interactive — 1.1 s
The time taken for the page to become fully interactive.
Total Blocking Time — 0 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0.024
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First CPU Idle — 1.1 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 40 ms
Users could experience a delay when interacting with the page.
Estimated Input Latency — 10 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive npdigital.com as laggy when the latency is higher than 0.05 seconds.
Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://npdigital.com/
0
43.235999997705
272
0
301
text/html
https://npdigital.com/
43.521999963559
128.04599996889
9704
40199
200
text/html
Document
https://npdigital.com/wp-includes/css/dist/components/style.min.css?ver=5.4.2
146.6959999525
163.5739999474
17717
112005
200
text/css
Stylesheet
https://fonts.googleapis.com/css?family=Noto+Serif%3A400%2C400i%2C700%2C700i&ver=5.4.2
146.88399998704
164.08899996895
1793
9983
200
text/css
Stylesheet
https://npdigital.com/wp-includes/css/dist/block-editor/style.min.css?ver=5.4.2
147.14499999536
161.40699997777
10744
68690
200
text/css
Stylesheet
https://npdigital.com/wp-includes/css/dist/nux/style.min.css?ver=5.4.2
147.53299998119
162.82999998657
1026
2342
200
text/css
Stylesheet
https://npdigital.com/wp-includes/css/dist/editor/style.min.css?ver=5.4.2
147.94599998277
164.3589999876
4571
19140
200
text/css
Stylesheet
https://npdigital.com/wp-content/plugins/npd-section/dist/blocks.style.build.css
148.10099999886
167.24799998337
518
173
200
text/css
Stylesheet
https://npdigital.com/wp-content/plugins/block-options/build/style.build.css?ver=1.29.1
148.42199999839
163.20799995447
3360
19156
200
text/css
Stylesheet
https://npdigital.com/wp-content/themes/npdigital/css/style-main.css?ver=2020.05.28.1
148.79299997119
166.39399999985
13291
90831
200
text/css
Stylesheet
https://fonts.googleapis.com/css?family=Poppins:300,400,600,700&display=swap
148.98699999321
165.76899995562
1454
4980
200
text/css
Stylesheet
https://fonts.googleapis.com/css?family=Nunito+Sans:900&display=swap
149.15299997665
166.79699998349
1477
1293
200
text/css
Stylesheet
https://npdigital.com/wp-content/plugins/add-to-any/addtoany.min.css?ver=1.15
149.25399998901
162.33899997314
842
1466
200
text/css
Stylesheet
https://cdnjs.cloudflare.com/ajax/libs/jquery/3.4.1/jquery.min.js
149.69699998619
178.91599994618
30923
88145
200
application/javascript
Script
https://npdigital.com/wp-content/plugins/add-to-any/addtoany.min.js?ver=1.1
149.81099998113
162.01299999375
503
129
200
application/javascript
Script
https://npdigital.com/wp-content/uploads/2020/01/logo-ebay.png
249.24499995541
256.20299996808
1128
777
200
image/png
Image
https://npdigital.com/wp-content/uploads/2020/01/logo-gm.png
249.46399999317
256.58499996644
845
494
200
image/png
Image
https://npdigital.com/wp-content/uploads/2020/01/logo-facebook.png
249.72399999388
293.85600000387
2031
1679
200
image/png
Image
https://npdigital.com/wp-content/uploads/2020/01/logo-google.png
250.24999998277
258.97099997383
1264
913
200
image/png
Image
https://npdigital.com/wp-content/uploads/2020/01/logo-intuit.png
250.42599998415
259.37299994985
1019
668
200
image/png
Image
https://npdigital.com/wp-content/uploads/2020/01/logo-nbc.png
250.55799999973
263.66599998437
1274
923
200
image/png
Image
https://npdigital.com/wp-content/uploads/2020/01/built-by-marketers.png
250.71399996523
269.70099995378
317117
316761
200
image/png
Image
https://npdigital.com/wp-content/uploads/2020/01/search-engine-optimization.jpg
251.00199994631
262.50299997628
43106
42751
200
image/jpeg
Image
https://npdigital.com/wp-content/uploads/2020/01/paid-search-marketing.jpg
251.13999994937
265.4469999834
54365
54010
200
image/jpeg
Image
https://npdigital.com/wp-content/uploads/2020/01/social-media-marketing.jpg
251.49599998258
264.29899997311
130186
129829
200
image/jpeg
Image
https://npdigital.com/wp-content/uploads/2020/01/content-marketing.jpg
251.72199995723
268.18600000115
83618
83262
200
image/jpeg
Image
https://npdigital.com/wp-content/uploads/2020/01/data-analytics-insights.jpg
251.9499999471
267.19299994875
53189
52834
200
image/jpeg
Image
https://npdigital.com/wp-content/uploads/2020/01/programmatic-advertising.jpg
252.07899999805
266.0179999657
84177
83821
200
image/jpeg
Image
https://npdigital.com/wp-content/uploads/2020/01/marketingschoolcoverart-700x350.jpg
252.17799999518
266.70499995816
25320
24965
200
image/jpeg
Image
https://npdigital.com/wp-content/themes/npdigital/images/logo_black.svg
252.29299999774
267.69599999534
1947
3752
200
image/svg+xml
Image
https://npdigital.com/wp-content/plugins/contact-form-7-multi-step/assets/frontend/img/loader.svg
252.49199999962
269.25599999959
788
644
200
image/svg+xml
Image
https://js.hs-scripts.com/1724390.js
252.97299999511
297.24099999294
1201
793
200
application/javascript
Script
https://www.googletagmanager.com/gtag/js?id=UA-117522914-1
253.11499997042
283.40399998706
34836
86584
200
application/javascript
Script
https://app.clickfunnels.com/assets/cfpop.js?ver=1.0.0
219.4840000011
380.36099995952
995
0
301
text/html
https://npdigital.com/wp-includes/js/jquery/jquery.form.min.js?ver=4.2.1
223.73799997149
230.5949999718
6507
16193
200
application/javascript
Script
https://npdigital.com/wp-content/plugins/contact-form-7-multi-step/assets/frontend/js/cf7mls.js?ver=1.4.1.1
248.52299998747
255.12699998217
3486
15361
200
application/javascript
Script
https://npdigital.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=5.1.9
248.70999995619
268.85299995774
4563
14627
200
application/javascript
Script
https://cdnjs.cloudflare.com/ajax/libs/Glide.js/3.4.1/glide.min.js
248.87999997009
271.31099998951
7521
23265
200
application/javascript
Script
https://npdigital.com/wp-content/themes/npdigital/js/script-main.js?ver=2020.05.28.1
249.06999996165
266.40899997437
8692
26725
200
application/javascript
Script
https://npdigital.com/wp-includes/js/wp-emoji-release.min.js?ver=5.4.2
253.21100000292
264.87099996302
4962
13901
200
application/javascript
Script
https://static.addtoany.com/menu/page.js
253.46300000092
282.37099997932
27424
83040
200
application/javascript
Script
https://npdigital.com/wp-content/themes/npdigital/images/arrow-scroll.png
278.62999995705
283.90300000319
464
114
200
image/png
Image
https://npdigital.com/wp-content/themes/npdigital/images/arrow-white.png
281.24599996954
285.36199999508
467
117
200
image/png
Image
https://npdigital.com/wp-content/themes/npdigital/images/arrow-left-3.png
284.20699998969
294.27099996246
607
256
200
image/png
Image
https://npdigital.com/wp-content/themes/npdigital/images/arrow-grey.png
285.30999994837
289.35099998489
471
121
200
image/png
Image
https://npdigital.com/wp-content/themes/npdigital/images/team-bg1.jpg
286.26899997471
292.84499998903
302465
302108
200
image/jpeg
Image
https://fonts.gstatic.com/s/poppins/v12/pxiEyp8kv8JHgFVrJJfecnFHGPc.woff2
297.94699995546
301.55399994692
8493
7900
200
font/woff2
Font
https://fonts.gstatic.com/s/poppins/v12/pxiByp8kv8JHgFVrLEj6Z1xlFd2JQEk.woff2
298.94399998011
301.97799997404
8581
7988
200
font/woff2
Font
https://fonts.gstatic.com/s/nunitosans/v5/pe03MImSLYBIv1o4X1M8cc8-BM5tU1ECVZl_.woff2
300.16399995657
303.39299998013
12223
11628
200
font/woff2
Font
https://fonts.gstatic.com/s/poppins/v12/pxiByp8kv8JHgFVrLCz7Z1xlFd2JQEk.woff2
319.16600000113
322.21099996241
8425
7832
200
font/woff2
Font
https://npdigital.com/wp-content/themes/npdigital/fonts/icons.woff2?75825536
320.32599998638
324.56599996658
3085
2732
200
font/woff2
Font
https://www.clickfunnels.com/assets/cfpop.js
380.62399998307
411.33299999638
2419
4128
200
application/x-javascript
Script
https://acsbap.com/api/app/assets/js/acsb.js
386.54999999562
533.73699996155
259
0
301
text/html
https://js.hs-banner.com/1724390.js
456.33600000292
517.80999999028
7744
22988
200
text/javascript
Script
https://js.hs-analytics.net/analytics/1596092700000/1724390.js
459.15699994657
535.12499999488
19024
60907
200
text/javascript
Script
https://acsbap.com/apps/app/assets/js/acsb.js
534.81199999806
617.89499997394
103300
386868
200
application/x-javascript
Script
https://www.google-analytics.com/analytics.js
551.28199997125
557.61299998267
19085
45958
200
text/javascript
Script
https://npdigital.com/wp-json/contact-form-7/v1/contact-forms/375/refill
574.38099995488
590.35399998538
724
2
200
application/json
XHR
https://www.google-analytics.com/r/collect?v=1&_v=j83&a=577764974&t=pageview&_s=1&dl=https%3A%2F%2Fnpdigital.com%2F&ul=en-us&de=UTF-8&dt=NP%20digital%3A%20Content%20Marketing%2C%20SEO%20%26%20Paid%20Media%20Agency%20%7C%20Neil%20Patel%20Digital&sd=24-bit&sr=800x600&vp=1350x940&je=0&_u=IEBAAUAB~&jid=2000884134&gjid=2083187537&cid=333491194.1596092785&tid=UA-117522914-1&_gid=111829515.1596092785&_r=1&gtm=2ou7m1&z=1056229787
619.60599996382
625.57799997739
747
0
302
text/html
https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-117522914-1&cid=333491194.1596092785&jid=2000884134&_gid=111829515.1596092785&gjid=2083187537&_v=j83&z=1056229787
625.7709999918
629.97699994594
649
35
200
image/gif
Image
https://track.hubspot.com/__ptq.gif?k=1&sd=800x600&cd=24-bit&cs=UTF-8&ln=en-us&bfp=2830722873&v=1.1&a=1724390&rcu=https%3A%2F%2Fnpdigital.com%2F&pu=https%3A%2F%2Fnpdigital.com%2F&t=NP+digital%3A+Content+Marketing%2C+SEO+%26+Paid+Media+Agency+%7C+Neil+Patel+Digital&cts=1596092785355&vi=28e1fc013d676c8917659a597ac06697&nc=true&u=176222266.28e1fc013d676c8917659a597ac06697.1596092785347.1596092785347.1596092785347.1&b=176222266.1.1596092785347
681.76499998663
904.88399995957
796
45
200
image/gif
Image
https://acsbap.com/cache/app/npdigital.com/en.build.json
1764.7349999752
1816.4709999692
26109
239398
200
application/json
XHR
https://acsbap.com/apps/stageapp/assets/fonts/acsbi.ttf?qj8z5u
1896.3189999922
1940.5599999591
17810
17412
200
application/x-font-ttf
Font
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
159.762
10.041
174.494
54.47
252.579
38.532
291.127
116.45
440.776
28.49
485.725
6.033
492.038
70.683
563.431
5.483
570.611
9.825
584.663
19.16
612.115
6.255
618.411
30.42
669.159
20.012
689.264
20.531
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Npdigital.com should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Npdigital.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Npdigital.com should consider minifying JS files.
Remove unused JavaScript — Potential savings of 90 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://acsbap.com/apps/app/assets/js/acsb.js
103300
67022
https://static.addtoany.com/menu/page.js
27424
25010
Efficiently encode images — Potential savings of 114 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://npdigital.com/wp-content/themes/npdigital/images/team-bg1.jpg
302108
50573
https://npdigital.com/wp-content/uploads/2020/01/social-media-marketing.jpg
129829
41184
https://npdigital.com/wp-content/uploads/2020/01/content-marketing.jpg
83262
18968
https://npdigital.com/wp-content/uploads/2020/01/programmatic-advertising.jpg
83821
6486
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 90 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Npdigital.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
(Start) http://npdigital.com/
0
https://npdigital.com/
190
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Npdigital.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.

Diagnostics

Avoids enormous network payloads — Total size was 1,508 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://npdigital.com/wp-content/uploads/2020/01/built-by-marketers.png
317117
https://npdigital.com/wp-content/themes/npdigital/images/team-bg1.jpg
302465
https://npdigital.com/wp-content/uploads/2020/01/social-media-marketing.jpg
130186
https://acsbap.com/apps/app/assets/js/acsb.js
103300
https://npdigital.com/wp-content/uploads/2020/01/programmatic-advertising.jpg
84177
https://npdigital.com/wp-content/uploads/2020/01/content-marketing.jpg
83618
https://npdigital.com/wp-content/uploads/2020/01/paid-search-marketing.jpg
54365
https://npdigital.com/wp-content/uploads/2020/01/data-analytics-insights.jpg
53189
https://npdigital.com/wp-content/uploads/2020/01/search-engine-optimization.jpg
43106
https://www.googletagmanager.com/gtag/js?id=UA-117522914-1
34836
Avoid chaining critical requests — 24 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Npdigital.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.1 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://npdigital.com/
273.264
54.454
2.523
Unattributable
60.955
1.055
0.177
https://cdnjs.cloudflare.com/ajax/libs/jquery/3.4.1/jquery.min.js
50.818
45.44
1.663
Minimizes main-thread work — 0.6 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
215.354
Style & Layout
160.193
Other
94.832
Parse HTML & CSS
40.966
Rendering
29.896
Script Parsing & Compilation
27.455
Keep request counts low and transfer sizes small — 63 requests • 1,508 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
63
1543703
Image
23
1107293
Script
16
282190
Font
6
58617
Stylesheet
11
56793
Other
6
29106
Document
1
9704
Media
0
0
Third-party
24
343288
Minimize third-party usage — Third-party code blocked the main thread for 0 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
SHOW DETAILS
42446
0
SHOW DETAILS
38444
0
SHOW DETAILS
34836
0
SHOW DETAILS
27424
0
SHOW DETAILS
21021
0
SHOW DETAILS
19832
0
SHOW DETAILS
649
0
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
We connect brands with their customers in the moments that matter.
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
Think Big Engagement Content Data Social Context Strategy Performance Search Tr…
0.013771484881458
img
0.0046862395696618
Performance
0.0032785018846826
Agile
0.0013327243433669
Big
0.00085215663776159
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 2 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://npdigital.com/
404
58
https://npdigital.com/
350
54

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 1.1 s
The time taken for the first image or text on the page to be rendered.
Largest Contentful Paint — 2.0 s
The timing of the largest text or image that is painted.

Other

First Meaningful Paint — 1.1 s
The time taken for the primary content of the page to be rendered.

Opportunities

Eliminate render-blocking resources — Potential savings of 640 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Npdigital.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://npdigital.com/wp-includes/css/dist/components/style.min.css?ver=5.4.2
17717
230
https://fonts.googleapis.com/css?family=Noto+Serif%3A400%2C400i%2C700%2C700i&ver=5.4.2
1793
230
https://npdigital.com/wp-includes/css/dist/block-editor/style.min.css?ver=5.4.2
10744
230
https://npdigital.com/wp-includes/css/dist/nux/style.min.css?ver=5.4.2
1026
150
https://npdigital.com/wp-includes/css/dist/editor/style.min.css?ver=5.4.2
4571
190
https://npdigital.com/wp-content/plugins/npd-section/dist/blocks.style.build.css
518
150
https://npdigital.com/wp-content/plugins/block-options/build/style.build.css?ver=1.29.1
3360
150
https://npdigital.com/wp-content/themes/npdigital/css/style-main.css?ver=2020.05.28.1
13291
150
https://fonts.googleapis.com/css?family=Poppins:300,400,600,700&display=swap
1454
230
https://fonts.googleapis.com/css?family=Nunito+Sans:900&display=swap
1477
230
https://npdigital.com/wp-content/plugins/add-to-any/addtoany.min.css?ver=1.15
842
70
https://cdnjs.cloudflare.com/ajax/libs/jquery/3.4.1/jquery.min.js
30923
310
https://npdigital.com/wp-content/plugins/add-to-any/addtoany.min.js?ver=1.1
503
70
Properly size images — Potential savings of 258 KiB
Images can slow down the page's load time. Npdigital.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://npdigital.com/wp-content/uploads/2020/01/built-by-marketers.png
316761
79443
https://npdigital.com/wp-content/uploads/2020/01/social-media-marketing.jpg
129829
51403
https://npdigital.com/wp-content/uploads/2020/01/content-marketing.jpg
83262
32966
https://npdigital.com/wp-content/uploads/2020/01/programmatic-advertising.jpg
83821
32777
https://npdigital.com/wp-content/uploads/2020/01/paid-search-marketing.jpg
54010
21384
https://npdigital.com/wp-content/uploads/2020/01/data-analytics-insights.jpg
52834
20660
https://npdigital.com/wp-content/uploads/2020/01/search-engine-optimization.jpg
42751
16717
https://npdigital.com/wp-content/uploads/2020/01/marketingschoolcoverart-700x350.jpg
24965
8844
Remove unused CSS — Potential savings of 60 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Npdigital.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
.acsb-widget span{margin:0;padding:0} ...
29172
22496
https://npdigital.com/wp-includes/css/dist/components/style.min.css?ver=5.4.2
17717
17717
https://npdigital.com/wp-content/themes/npdigital/css/style-main.css?ver=2020.05.28.1
13291
10771
https://npdigital.com/wp-includes/css/dist/block-editor/style.min.css?ver=5.4.2
10744
10744
Serve images in next-gen formats — Potential savings of 667 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://npdigital.com/wp-content/themes/npdigital/images/team-bg1.jpg
302108
221672
https://npdigital.com/wp-content/uploads/2020/01/built-by-marketers.png
316761
196061
https://npdigital.com/wp-content/uploads/2020/01/social-media-marketing.jpg
129829
81369
https://npdigital.com/wp-content/uploads/2020/01/content-marketing.jpg
83262
55426
https://npdigital.com/wp-content/uploads/2020/01/programmatic-advertising.jpg
83821
42779
https://npdigital.com/wp-content/uploads/2020/01/data-analytics-insights.jpg
52834
29398
https://npdigital.com/wp-content/uploads/2020/01/search-engine-optimization.jpg
42751
22287
https://npdigital.com/wp-content/uploads/2020/01/paid-search-marketing.jpg
54010
22184
https://npdigital.com/wp-content/uploads/2020/01/marketingschoolcoverart-700x350.jpg
24965
11541

Diagnostics

Serve static assets with an efficient cache policy — 7 resources found
Npdigital.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://js.hs-scripts.com/1724390.js
60000
1201
https://js.hs-analytics.net/analytics/1596092700000/1724390.js
300000
19024
https://js.hs-banner.com/1724390.js
300000
7744
https://www.clickfunnels.com/assets/cfpop.js
1200000
2419
https://www.google-analytics.com/analytics.js
7200000
19085
https://acsbap.com/apps/app/assets/js/acsb.js
86392000
103300
https://static.addtoany.com/menu/page.js
172800000
27424
Avoid an excessive DOM size — 846 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
846
Maximum DOM Depth
SHOW DETAILS
16
Maximum Child Elements
SHOW DETAILS
26

Diagnostics

Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://npdigital.com/wp-content/themes/npdigital/fonts/icons.woff2?75825536
4.2399999802001
89

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of npdigital.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Names and labels

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Npdigital.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Npdigital.com may provide relevant information that dialogue cannot, by using audio descriptions.

Names and labels

Buttons do not have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Failing Elements
button
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
Let’s Talk
We connect brands with their customers in the moments that matter.
Work With Us
NEIL PATEL
Jul 29, 2020
NEIL PATEL
Jul 28, 2020
GENERAL
SOCIAL WITH US
Let's Talk
©2020 NP DIGITAL. All right Reserved.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
77

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that npdigital.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
3.4.1
WordPress
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://npdigital.com/
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 2 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
SHOW DETAILS
2
Medium
92

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for npdigital.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of npdigital.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Links do not have descriptive text — 2 links found
Make use of descriptive link text to assist search engines in understanding the content.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
44

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of npdigital.com. This includes details about web app manifests.

Fast and reliable

Page load is fast enough on mobile networks
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of npdigital.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.

Fast and reliable

Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://npdigital.com/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 72
Performance 57
Accessibility 96
Best Practices 69
SEO 90
Progressive Web App 46
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://npdigital.com/
Updated: 30th July, 2020

4.73 seconds
First Contentful Paint (FCP)
14%
39%
47%

0.03 seconds
First Input Delay (FID)
91%
6%
3%

Simulate loading on mobile
57

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for npdigital.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Total Blocking Time — 190 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Estimated Input Latency — 20 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive npdigital.com as laggy when the latency is higher than 0.05 seconds.
Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://npdigital.com/
0
3.6889999173582
247
0
301
text/html
https://npdigital.com/
3.9729999843985
14.28899995517
9704
40199
200
text/html
Document
https://npdigital.com/wp-includes/css/dist/components/style.min.css?ver=5.4.2
31.262999982573
45.899999910034
17717
112005
200
text/css
Stylesheet
https://fonts.googleapis.com/css?family=Noto+Serif%3A400%2C400i%2C700%2C700i&ver=5.4.2
31.473999959417
50.861999974586
1644
9983
200
text/css
Stylesheet
https://npdigital.com/wp-includes/css/dist/block-editor/style.min.css?ver=5.4.2
31.656999955885
43.729999917559
10744
68690
200
text/css
Stylesheet
https://npdigital.com/wp-includes/css/dist/nux/style.min.css?ver=5.4.2
32.053999952041
36.910999915563
1026
2342
200
text/css
Stylesheet
https://npdigital.com/wp-includes/css/dist/editor/style.min.css?ver=5.4.2
32.203999930061
47.13099997025
4571
19140
200
text/css
Stylesheet
https://npdigital.com/wp-content/plugins/npd-section/dist/blocks.style.build.css
32.410999992862
38.780999951996
518
173
200
text/css
Stylesheet
https://npdigital.com/wp-content/plugins/block-options/build/style.build.css?ver=1.29.1
32.73699991405
40.580999921076
3360
19156
200
text/css
Stylesheet
https://npdigital.com/wp-content/themes/npdigital/css/style-main.css?ver=2020.05.28.1
32.965999911539
47.764000017196
13291
90831
200
text/css
Stylesheet
https://fonts.googleapis.com/css?family=Poppins:300,400,600,700&display=swap
33.122999942861
51.229999982752
1665
4980
200
text/css
Stylesheet
https://fonts.googleapis.com/css?family=Nunito+Sans:900&display=swap
33.374999999069
48.36199991405
1500
1293
200
text/css
Stylesheet
https://npdigital.com/wp-content/plugins/add-to-any/addtoany.min.css?ver=1.15
33.47699996084
39.432000019588
842
1466
200
text/css
Stylesheet
https://cdnjs.cloudflare.com/ajax/libs/jquery/3.4.1/jquery.min.js
33.701999927871
72.01299990993
30923
88145
200
application/javascript
Script
https://npdigital.com/wp-content/plugins/add-to-any/addtoany.min.js?ver=1.1
33.82699994836
40.024999994785
503
129
200
application/javascript
Script
https://npdigital.com/wp-content/uploads/2020/01/logo-ebay.png
146.90799999516
152.92099991348
1128
777
200
image/png
Image
https://npdigital.com/wp-content/uploads/2020/01/logo-gm.png
147.03300001565
154.23899993766
845
494
200
image/png
Image
https://npdigital.com/wp-content/uploads/2020/01/logo-facebook.png
147.20599993598
155.04400001373
2031
1679
200
image/png
Image
https://npdigital.com/wp-content/uploads/2020/01/logo-google.png
147.39900000859
153.92099996097
1264
913
200
image/png
Image
https://npdigital.com/wp-content/uploads/2020/01/logo-intuit.png
147.50899991486
159.31999997701
1019
668
200
image/png
Image
https://npdigital.com/wp-content/uploads/2020/01/logo-nbc.png
147.6440000115
156.56999999192
1274
923
200
image/png
Image
https://npdigital.com/wp-content/uploads/2020/01/built-by-marketers.png
147.84499991219
163.91100001056
317117
316761
200
image/png
Image
https://npdigital.com/wp-content/uploads/2020/01/search-engine-optimization.jpg
148.16499990411
156.00199997425
43106
42751
200
image/jpeg
Image
https://npdigital.com/wp-content/uploads/2020/01/paid-search-marketing.jpg
148.44000001904
156.96499997284
54365
54010
200
image/jpeg
Image
https://npdigital.com/wp-content/uploads/2020/01/social-media-marketing.jpg
148.63199996762
162.89399995003
130186
129829
200
image/jpeg
Image
https://npdigital.com/wp-content/uploads/2020/01/content-marketing.jpg
148.75499997288
158.17999991123
83618
83262
200
image/jpeg
Image
https://npdigital.com/wp-content/uploads/2020/01/data-analytics-insights.jpg
148.89599999879
165.28499999549
53189
52834
200
image/jpeg
Image
https://npdigital.com/wp-content/uploads/2020/01/programmatic-advertising.jpg
149.02899996378
160.48700001556
84177
83821
200
image/jpeg
Image
https://npdigital.com/wp-content/uploads/2020/01/marketingschoolcoverart-700x350.jpg
149.1709999973
158.95599999931
25320
24965
200
image/jpeg
Image
https://npdigital.com/wp-content/themes/npdigital/images/logo_black.svg
149.39199993387
158.72299997136
1947
3752
200
image/svg+xml
Image
https://npdigital.com/wp-content/plugins/contact-form-7-multi-step/assets/frontend/img/loader.svg
149.53299995977
164.74299994297
788
644
200
image/svg+xml
Image
https://js.hs-scripts.com/1724390.js
149.67499999329
169.50899991207
1185
696
200
application/javascript
Script
https://www.googletagmanager.com/gtag/js?id=UA-117522914-1
149.77599994745
187.55799997598
34836
86584
200
application/javascript
Script
https://app.clickfunnels.com/assets/cfpop.js?ver=1.0.0
114.37600001227
238.44599991571
1011
0
301
text/html
https://npdigital.com/wp-includes/js/jquery/jquery.form.min.js?ver=4.2.1
119.12899999879
125.46199990902
6507
16193
200
application/javascript
Script
https://npdigital.com/wp-content/plugins/contact-form-7-multi-step/assets/frontend/js/cf7mls.js?ver=1.4.1.1
146.04099991266
151.80300001521
3486
15361
200
application/javascript
Script
https://npdigital.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=5.1.9
146.37600001879
230.71899998467
4563
14627
200
application/javascript
Script
https://cdnjs.cloudflare.com/ajax/libs/Glide.js/3.4.1/glide.min.js
146.53099991847
170.42699991725
7521
23265
200
application/javascript
Script
https://npdigital.com/wp-content/themes/npdigital/js/script-main.js?ver=2020.05.28.1
146.67599997483
157.61799993925
8692
26725
200
application/javascript
Script
https://npdigital.com/wp-includes/js/wp-emoji-release.min.js?ver=5.4.2
149.90099996794
159.98499991838
4962
13901
200
application/javascript
Script
https://static.addtoany.com/menu/page.js
149.99199996237
178.22200001683
27424
83040
200
application/javascript
Script
https://npdigital.com/wp-content/themes/npdigital/images/arrow-white.png
171.35700001381
174.85599999782
467
117
200
image/png
Image
https://npdigital.com/wp-content/themes/npdigital/images/team-bg1.jpg
174.05399994459
181.14299990702
302465
302108
200
image/jpeg
Image
https://fonts.gstatic.com/s/poppins/v12/pxiEyp8kv8JHgFVrJJfecnFHGPc.woff2
182.51600000076
184.9429999711
8493
7900
200
font/woff2
Font
https://fonts.gstatic.com/s/poppins/v12/pxiByp8kv8JHgFVrLEj6Z1xlFd2JQEk.woff2
183.45199991018
185.7430000091
8581
7988
200
font/woff2
Font
https://fonts.gstatic.com/s/nunitosans/v5/pe03MImSLYBIv1o4X1M8cc8-BM5tU1ECVZl_.woff2
184.30600001011
186.90600001719
12223
11628
200
font/woff2
Font
https://fonts.gstatic.com/s/poppins/v12/pxiByp8kv8JHgFVrLCz7Z1xlFd2JQEk.woff2
188.52500000503
190.98099996336
8425
7832
200
font/woff2
Font
https://npdigital.com/wp-content/themes/npdigital/fonts/icons.woff2?75825536
189.51199995354
192.78599997051
3085
2732
200
font/woff2
Font
https://acsbap.com/api/app/assets/js/acsb.js
226.34199995082
382.01599998865
253
0
301
text/html
https://www.clickfunnels.com/assets/cfpop.js
238.68800001219
286.89300001133
2414
4128
200
application/x-javascript
Script
https://js.hs-banner.com/1724390.js
289.66599993873
310.25699991733
7745
22988
200
text/javascript
Script
https://js.hs-analytics.net/analytics/1596092700000/1724390.js
290.09699996095
315.41899999138
19032
60907
200
text/javascript
Script
https://www.google-analytics.com/analytics.js
376.48099998478
380.63599995803
19085
45958
200
text/javascript
Script
https://acsbap.com/apps/app/assets/js/acsb.js
382.22899998073
464.65400001034
103300
386868
200
application/x-javascript
Script
https://npdigital.com/wp-json/contact-form-7/v1/contact-forms/375/refill
405.38199990988
429.76299999282
724
2
200
application/json
XHR
https://www.google-analytics.com/r/collect?v=1&_v=j83&a=1707311079&t=pageview&_s=1&dl=https%3A%2F%2Fnpdigital.com%2F&ul=en-us&de=UTF-8&dt=NP%20digital%3A%20Content%20Marketing%2C%20SEO%20%26%20Paid%20Media%20Agency%20%7C%20Neil%20Patel%20Digital&sd=24-bit&sr=360x640&vp=360x640&je=0&_u=IEBAAUAB~&jid=263475093&gjid=597091219&cid=949773875.1596092797&tid=UA-117522914-1&_gid=781332147.1596092797&_r=1&gtm=2ou7m1&z=154540958
442.12899997365
447.11800001096
745
0
302
text/html
https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-117522914-1&cid=949773875.1596092797&jid=263475093&_gid=781332147.1596092797&gjid=597091219&_v=j83&z=154540958
450.20299998578
453.95699993242
649
35
200
image/gif
Image
https://track.hubspot.com/__ptq.gif?k=1&sd=360x640&cd=24-bit&cs=UTF-8&ln=en-us&bfp=1358830490&v=1.1&a=1724390&rcu=https%3A%2F%2Fnpdigital.com%2F&pu=https%3A%2F%2Fnpdigital.com%2F&t=NP+digital%3A+Content+Marketing%2C+SEO+%26+Paid+Media+Agency+%7C+Neil+Patel+Digital&cts=1596092796799&vi=e9b43450dc4476e0d4e54d074b15c611&nc=true&u=176222266.e9b43450dc4476e0d4e54d074b15c611.1596092796789.1596092796789.1596092796789.1&b=176222266.1.1596092796790
520.36899991799
564.19199996162
818
45
200
image/gif
Image
https://acsbap.com/cache/app/npdigital.com/en.build.json
1604.9899999052
1656.653999933
26109
239398
200
application/json
XHR
https://acsbap.com/apps/stageapp/assets/fonts/acsbi.ttf?qj8z5u
1731.99999996
1758.9959999314
17810
17412
200
application/x-font-ttf
Font
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
41.247
9.4
55.148
62.061
144.2
35.624
179.84
66.396
254.277
6.605
277.588
27.474
320.495
5.907
328.978
64.544
393.54
8.083
412.849
17.982
437.52
6.149
444.018
23.149
506.053
18.028
524.19
22.088
1119.767
7.377
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Properly size images
Images can slow down the page's load time. Npdigital.com should consider serving more appropriate-sized images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Npdigital.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Npdigital.com should consider minifying JS files.
Remove unused JavaScript — Potential savings of 90 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://acsbap.com/apps/app/assets/js/acsb.js
103300
66676
https://static.addtoany.com/menu/page.js
27424
25010
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 10 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Npdigital.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
(Start) http://npdigital.com/
0
https://npdigital.com/
630
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Npdigital.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.

Diagnostics

Avoids enormous network payloads — Total size was 1,506 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://npdigital.com/wp-content/uploads/2020/01/built-by-marketers.png
317117
https://npdigital.com/wp-content/themes/npdigital/images/team-bg1.jpg
302465
https://npdigital.com/wp-content/uploads/2020/01/social-media-marketing.jpg
130186
https://acsbap.com/apps/app/assets/js/acsb.js
103300
https://npdigital.com/wp-content/uploads/2020/01/programmatic-advertising.jpg
84177
https://npdigital.com/wp-content/uploads/2020/01/content-marketing.jpg
83618
https://npdigital.com/wp-content/uploads/2020/01/paid-search-marketing.jpg
54365
https://npdigital.com/wp-content/uploads/2020/01/data-analytics-insights.jpg
53189
https://npdigital.com/wp-content/uploads/2020/01/search-engine-optimization.jpg
43106
https://www.googletagmanager.com/gtag/js?id=UA-117522914-1
34836
Avoid chaining critical requests — 24 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Npdigital.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.9 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://npdigital.com/
941.764
259.496
9.004
Unattributable
255.092
6.6
0.652
https://cdnjs.cloudflare.com/ajax/libs/jquery/3.4.1/jquery.min.js
205.3
175.532
6.604
https://npdigital.com/wp-content/themes/npdigital/js/script-main.js?ver=2020.05.28.1
171.844
119.48
7.884
https://js.hs-analytics.net/analytics/1596092700000/1724390.js
97.552
87.012
6.792
https://www.google-analytics.com/analytics.js
93.804
86.136
3.984
https://www.googletagmanager.com/gtag/js?id=UA-117522914-1
70.08
54.372
9.524
https://acsbap.com/apps/app/assets/js/acsb.js
69.008
20.404
28.08
Keep request counts low and transfer sizes small — 60 requests • 1,506 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
60
1542239
Image
20
1105773
Script
16
282178
Font
6
58617
Stylesheet
11
56878
Other
6
29089
Document
1
9704
Media
0
0
Third-party
24
343391
Minimize third-party usage — Third-party code blocked the main thread for 100 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
SHOW DETAILS
38444
41.608
SHOW DETAILS
19830
32.16
SHOW DETAILS
21035
21.552
SHOW DETAILS
42531
0
SHOW DETAILS
34836
0
SHOW DETAILS
27424
0
SHOW DETAILS
649
0
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
We connect brands with their customers in the moments that matter.
Avoid large layout shifts
Below is a list of all DOM elements that contribute to the CLS of the page.
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 9 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://npdigital.com/
1110
248
https://cdnjs.cloudflare.com/ajax/libs/jquery/3.4.1/jquery.min.js
4860
142
https://npdigital.com/
1358
133
https://www.clickfunnels.com/assets/cfpop.js
6810
129
https://www.google-analytics.com/analytics.js
5002
93
https://www.googletagmanager.com/gtag/js?id=UA-117522914-1
3870
88
https://cdnjs.cloudflare.com/ajax/libs/jquery/3.4.1/jquery.min.js
11940
72
https://acsbap.com/apps/app/assets/js/acsb.js
5250
72
https://npdigital.com/
1491
55

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 3.8 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 3.8 s
The time taken for the page contents to be visibly populated.

Other

First CPU Idle — 5.6 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 140 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 3.8 s
The time taken for the primary content of the page to be rendered.

Opportunities

Defer offscreen images — Potential savings of 208 KiB
Time to Interactive can be slowed down by resources on the page. Npdigital.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://npdigital.com/wp-content/uploads/2020/01/content-marketing.jpg
83262
83262
https://npdigital.com/wp-content/uploads/2020/01/programmatic-advertising.jpg
83821
76531
https://npdigital.com/wp-content/uploads/2020/01/data-analytics-insights.jpg
52834
52834
Efficiently encode images — Potential savings of 114 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://npdigital.com/wp-content/themes/npdigital/images/team-bg1.jpg
302108
50573
https://npdigital.com/wp-content/uploads/2020/01/social-media-marketing.jpg
129829
41184
https://npdigital.com/wp-content/uploads/2020/01/content-marketing.jpg
83262
18968
https://npdigital.com/wp-content/uploads/2020/01/programmatic-advertising.jpg
83821
6486

Diagnostics

Serve static assets with an efficient cache policy — 7 resources found
Npdigital.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://js.hs-scripts.com/1724390.js
60000
1185
https://js.hs-analytics.net/analytics/1596092700000/1724390.js
300000
19032
https://js.hs-banner.com/1724390.js
300000
7745
https://www.clickfunnels.com/assets/cfpop.js
1200000
2414
https://www.google-analytics.com/analytics.js
7200000
19085
https://acsbap.com/apps/app/assets/js/acsb.js
86392000
103300
https://static.addtoany.com/menu/page.js
172800000
27424
Avoid an excessive DOM size — 838 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
838
Maximum DOM Depth
SHOW DETAILS
16
Maximum Child Elements
SHOW DETAILS
26
Minimize main-thread work — 2.1 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
857.252
Style & Layout
449.804
Other
403.356
Parse HTML & CSS
145.404
Rendering
130.784
Script Parsing & Compilation
105.14

Metrics

Largest Contentful Paint — 7.3 s
The timing of the largest text or image that is painted.
Time to Interactive — 8.8 s
The time taken for the page to become fully interactive.

Opportunities

Eliminate render-blocking resources — Potential savings of 2,030 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Npdigital.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://npdigital.com/wp-includes/css/dist/components/style.min.css?ver=5.4.2
17717
1230
https://fonts.googleapis.com/css?family=Noto+Serif%3A400%2C400i%2C700%2C700i&ver=5.4.2
1644
930
https://npdigital.com/wp-includes/css/dist/block-editor/style.min.css?ver=5.4.2
10744
1080
https://npdigital.com/wp-includes/css/dist/nux/style.min.css?ver=5.4.2
1026
480
https://npdigital.com/wp-includes/css/dist/editor/style.min.css?ver=5.4.2
4571
780
https://npdigital.com/wp-content/plugins/npd-section/dist/blocks.style.build.css
518
480
https://npdigital.com/wp-content/plugins/block-options/build/style.build.css?ver=1.29.1
3360
630
https://npdigital.com/wp-content/themes/npdigital/css/style-main.css?ver=2020.05.28.1
13291
930
https://fonts.googleapis.com/css?family=Poppins:300,400,600,700&display=swap
1665
930
https://fonts.googleapis.com/css?family=Nunito+Sans:900&display=swap
1500
930
https://npdigital.com/wp-content/plugins/add-to-any/addtoany.min.css?ver=1.15
842
180
https://cdnjs.cloudflare.com/ajax/libs/jquery/3.4.1/jquery.min.js
30923
1230
https://npdigital.com/wp-content/plugins/add-to-any/addtoany.min.js?ver=1.1
503
180
Remove unused CSS — Potential savings of 60 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Npdigital.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
.acsb-widget span{margin:0;padding:0} ...
29172
21688
https://npdigital.com/wp-includes/css/dist/components/style.min.css?ver=5.4.2
17717
17717
https://npdigital.com/wp-content/themes/npdigital/css/style-main.css?ver=2020.05.28.1
13291
11227
https://npdigital.com/wp-includes/css/dist/block-editor/style.min.css?ver=5.4.2
10744
10744
Serve images in next-gen formats — Potential savings of 667 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://npdigital.com/wp-content/themes/npdigital/images/team-bg1.jpg
302108
221672
https://npdigital.com/wp-content/uploads/2020/01/built-by-marketers.png
316761
196061
https://npdigital.com/wp-content/uploads/2020/01/social-media-marketing.jpg
129829
81369
https://npdigital.com/wp-content/uploads/2020/01/content-marketing.jpg
83262
55426
https://npdigital.com/wp-content/uploads/2020/01/programmatic-advertising.jpg
83821
42779
https://npdigital.com/wp-content/uploads/2020/01/data-analytics-insights.jpg
52834
29398
https://npdigital.com/wp-content/uploads/2020/01/search-engine-optimization.jpg
42751
22287
https://npdigital.com/wp-content/uploads/2020/01/paid-search-marketing.jpg
54010
22184
https://npdigital.com/wp-content/uploads/2020/01/marketingschoolcoverart-700x350.jpg
24965
11541

Diagnostics

Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://npdigital.com/wp-content/themes/npdigital/fonts/icons.woff2?75825536
3.2740000169724

Other

First Contentful Paint (3G) — 7432 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.
96

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of npdigital.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Npdigital.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Npdigital.com may provide relevant information that dialogue cannot, by using audio descriptions.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
Let’s Talk
We connect brands with their customers in the moments that matter.
Work With Us
NEIL PATEL
Jul 29, 2020
NEIL PATEL
Jul 28, 2020
GENERAL
SOCIAL WITH US
Let's Talk
©2020 NP DIGITAL. All right Reserved.

Names and labels

Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
69

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that npdigital.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
3.4.1
WordPress
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://npdigital.com/
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 2 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
SHOW DETAILS
2
Medium

Audits

Serves images with low resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
URL Displayed size Actual size Expected size
https://npdigital.com/wp-content/uploads/2020/01/logo-gm.png
55 x 55
55 x 55
145 x 145
https://npdigital.com/wp-content/uploads/2020/01/logo-ebay.png
85 x 35
85 x 35
224 x 92
https://npdigital.com/wp-content/uploads/2020/01/logo-google.png
95 x 31
95 x 31
250 x 82
https://npdigital.com/wp-content/uploads/2020/01/logo-intuit.png
95 x 28
95 x 28
250 x 74
https://npdigital.com/wp-content/uploads/2020/01/logo-nbc.png
53 x 49
53 x 49
140 x 129
https://npdigital.com/wp-content/uploads/2020/01/logo-facebook.png
95 x 19
95 x 19
250 x 50
90

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for npdigital.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of npdigital.com on mobile screens.
Document uses legible font sizes — 100% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
SHOW DETAILS
100.00%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Mobile Friendly

Tap targets are not sized appropriately — 74% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Tap Target Size Overlapping Target
Work
30x26
Privacy Policy
Blog
28x26
Accel SMB
Blog
28x26
About
a
10x28
a
a
10x28
a
Careers
48x26
Do Not Sell My Info

Content Best Practices

Links do not have descriptive text — 2 links found
Make use of descriptive link text to assist search engines in understanding the content.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
46

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of npdigital.com. This includes details about web app manifests.

Fast and reliable

Page load is fast enough on mobile networks
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of npdigital.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.

Fast and reliable

Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://npdigital.com/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 104.196.33.234
Continent: North America
Country: United States
United States Flag
Region: Virginia
City:
Longitude: -77.2481
Latitude: 38.6583
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Google LLC
Registration

Domain Registrant

Private Registration: No
Name:
Organization:
Country:
City:
State:
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
GoDaddy.com, LLC 184.25.36.36
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating:
WOT Trustworthiness:
WOT Child Safety:
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: npdigital.com
Issued By: Let's Encrypt Authority X3
Valid From: 6th July, 2020
Valid To: 4th October, 2020
Subject: CN = npdigital.com
Hash: 4bd92327
Issuer: CN = Let's Encrypt Authority X3
O = Let's Encrypt
S = US
Version: 2
Serial Number: 0x04D929C4698DF2D3CB9399279E2600BC7841
Serial Number (Hex): 04D929C4698DF2D3CB9399279E2600BC7841
Valid From: 6th July, 2024
Valid To: 4th October, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:A8:4A:6A:63:04:7D:DD:BA:E6:D1:39:B7:A6:45:65:EF:F3:A8:EC:A1
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
Certificate Policies: Policy: 2.23.140.1.2.1
Policy: 1.3.6.1.4.1.44947.1.1.1
CPS: http://cps.letsencrypt.org
Authority Information Access: OCSP - URI:http://ocsp.int-x3.letsencrypt.org
CA Issuers - URI:http://cert.int-x3.letsencrypt.org/
SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : F0:95:A4:59:F2:00:D1:82:40:10:2D:2F:93:88:8E:AD:
4B:FE:1D:47:E3:99:E1:D0:34:A6:B0:A8:AA:8E:B2:73
Timestamp : Jul 6 18:23:09.830 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:20:43:39:44:40:BD:8E:F5:8A:6B:58:B5:D8:
E1:0B:CA:E5:1F:75:8E:1A:54:A8:3A:AC:68:B6:41:95:
2B:E4:1A:AA:02:21:00:95:57:E1:59:7C:2B:92:82:AA:
FD:8A:58:FB:D1:09:F7:F1:6F:DE:CF:63:71:61:8A:B4:
29:A9:85:19:E8:7F:70
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : B2:1E:05:CC:8B:A2:CD:8A:20:4E:87:66:F9:2B:B9:8A:
25:20:67:6B:DA:FA:70:E7:B2:49:53:2D:EF:8B:90:5E
Timestamp : Jul 6 18:23:09.807 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:20:29:2F:9C:CD:40:B1:16:A5:4B:99:D6:3C:
52:7E:B0:33:F2:B7:0E:ED:8D:3C:9D:F6:FB:57:0F:36:
B0:26:ED:85:02:21:00:A4:FF:52:17:99:F3:62:BC:97:
A8:E5:1D:9A:C4:DE:31:AD:CB:C7:5C:C5:45:16:2C:69:
28:2A:28:82:F1:3A:16
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:npdigital.com
Technical

DNS Lookup

A Records

Host IP Address Class TTL
npdigital.com. 104.196.33.234 IN 599

NS Records

Host Nameserver Class TTL
npdigital.com. ns27.domaincontrol.com. IN 3599
npdigital.com. ns28.domaincontrol.com. IN 3599

MX Records

Priority Host Server Class TTL
0 npdigital.com. npdigital-com.mail.protection.outlook.com. IN 3599

SOA Records

Domain Name Primary NS Responsible Email TTL
npdigital.com. ns27.domaincontrol.com. dns.jomax.net. 3599

TXT Records

Host Value Class TTL
npdigital.com. v=spf1 IN 3599

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Server: nginx
Date: 30th July, 2020
Content-Type: text/html; charset=UTF-8
Cache-Control: max-age=600, must-revalidate
Content-Length: 40199
Connection: keep-alive
Keep-Alive: timeout=20
Vary: Accept-Encoding,Cookie
Strict-Transport-Security: max-age=31536000; includeSubDomains; preload
Link: <https://npdigital.com/>; rel=shortlink
X-Powered-By: WP Engine
X-Frame-Options: SAMEORIGIN
X-Cacheable: SHORT
X-Cache: HIT
X-Cache-Group: normal
Accept-Ranges: bytes

Whois Lookup

Created: 13th May, 2003
Changed: 25th June, 2020
Expires: 13th May, 2025
Registrar: GoDaddy.com, LLC
Status: clientTransferProhibited
clientUpdateProhibited
clientRenewProhibited
clientDeleteProhibited
Nameservers: ns27.domaincontrol.com
ns28.domaincontrol.com
Owner Organization: Neil Patel Digital
Owner State: California
Owner Country: US
Owner Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=npdigital.com
Admin Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=npdigital.com
Tech Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=npdigital.com
Full Whois: Domain Name: npdigital.com
Registry Domain ID: 97866169_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2020-06-25T07:05:40Z
Creation Date: 2003-05-13T19:05:36Z
Registrar Registration Expiration Date: 2025-05-13T19:05:36Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: abuse@godaddy.com
Registrar Abuse Contact Phone: +1.4806242505
Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited http://www.icann.org/epp#clientUpdateProhibited
Domain Status: clientRenewProhibited http://www.icann.org/epp#clientRenewProhibited
Domain Status: clientDeleteProhibited http://www.icann.org/epp#clientDeleteProhibited
Registrant Organization: Neil Patel Digital
Registrant State/Province: California
Registrant Country: US
Registrant Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=npdigital.com
Admin Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=npdigital.com
Tech Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=npdigital.com
Name Server: NS27.DOMAINCONTROL.COM
Name Server: NS28.DOMAINCONTROL.COM
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2020-07-30T07:00:00Z <<<

For more information on Whois status codes, please visit https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en

Notes:

IMPORTANT: Port43 will provide the ICANN-required minimum data set per
ICANN Temporary Specification, adopted 17 May 2018.
Visit https://whois.godaddy.com to look up contact data for domains
not covered by GDPR policy.

The data contained in GoDaddy.com, LLC's WhoIs database,
while believed by the company to be reliable, is provided "as is"
with no guarantee or warranties regarding its accuracy. This
information is provided for the sole purpose of assisting you
in obtaining information about domain name registration records.
Any use of this data for any other purpose is expressly forbidden without the prior written
permission of GoDaddy.com, LLC. By submitting an inquiry,
you agree to these terms of usage and limitations of warranty. In particular,
you agree not to use this data to allow, enable, or otherwise make possible,
dissemination or collection of this data, in part or in its entirety, for any
purpose, such as the transmission of unsolicited advertising and
and solicitations of any kind, including spam. You further agree
not to use this data to enable high volume, automated or robotic electronic
processes designed to collect or compile this data for any purpose,
including mining this data for your own personal or commercial purposes.

Please note: the registrant of the domain name is specified
in the "registrant" section. In most cases, GoDaddy.com, LLC
is not the registrant of domain names listed in this database.
View Raw Whois

Nameservers

Name IP Address
ns27.domaincontrol.com 97.74.103.14
ns28.domaincontrol.com 173.201.71.14
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